Netflix 悄然制定了自己在片场使用生成式人工智能的规则

Kerem Gülen · October 22, 2025, 17:43 ·1 min read

Netflix 宣布“全力以赴”开发人工智能，将该技术整合到各种节目的内容创作中。该公司正在将人工智能用于视觉效果和预制作任务，其方法与娱乐行业中更为谨慎的立场有所不同。

在电视剧《永恒者》中，Netflix 使用人工智能创建了建筑物倒塌的场景，这种方法被认为比传统技术更具成本效益。该公司还在《快乐吉尔莫 2》中利用了人工智能，让角色显得更年轻。这些应用程序是更广泛战略的一部分，旨在将人工智能整合到整个运营中，包括广告和个性化推荐。

Netflix 为其制作合作伙伴实施了有关人工智能使用的具体准则。合作伙伴必须披露其预期用例，并且必须避免复制受版权保护的材料。此外，当人工智能输出包括最终交付成果或人才肖像时，法律批准是必要的。该政策旨在确保在其产品中负责任地使用该技术。

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Kerem from Turkey has an insatiable curiosity for the latest advancements in tech gadgets and a knack for innovative thinking. With 3 years of experience in editorship and a childhood dream of becoming a journalist, Kerem has always been curious about the latest tech gadgets and is constantly seeking new ways to create. As a Master's student in Strategic Communications, Kerem is eager to learn more about the ever-evolving world of technology. His primary focuses are artificial intelligence and digital inclusion, and he delves into the most current and accurate information on these topics.

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